The Locker Room

What's In a Naming Rights Deal?

Posted by Lori Schmidt January 15, 2013
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The Cleveland Browns have sold the naming rights to their stadium, so henceforth, they’ll be playing in FirstEnergy Stadium, Home of the Cleveland Browns.


And here are two team renderings of how the new signage might look.

Browns RenderingBrowns Rendering Two

Financial details of the deal are not being made public.

All images are courtesy of