Massive I-71 sign OK’d for Crew

Expo commission still must weigh in

By The Columbus Dispatch  • 
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COLUMBUS CREW
Scrolling or flashing on the screens that might distract drivers won’t be permitted.

The Columbus Graphics Commission has given the Columbus Crew the go-ahead to erect a 100-foot-tall sign along I-71 that will feature two large LED screens.

The commission approved the sign yesterday with several conditions, including no scrolling across or flashing on the screens to distract drivers, Crew General Manager Mark McCullers said.

And, he added, “No game clips.”

The team could also install a dimming mechanism if it receives complaints, McCullers said.

The $2 million cylindrical sign outside Crew Stadium would promote coming events. But the soccer team doesn’t plan to erect it until it sells the naming rights to the stadium, because the top of the sign would feature that sponsor’s name. The team wants $15 million over 10 years.

The sign still needs the approval of the Ohio Expositions Commission, which is to hear the proposal on Thursday. The commission manages the Crew Stadium property for the state.

mferenchik@dispatch.com

@MarkFerenchik

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