College football: Kent State uses comic strip to promote running back
Dri Archer has cartoonish speed.
So perhaps it’s fitting that Kent State has kicked off a unique Heisman Trophy campaign to promote the senior running back that includes a comic strip depicting him as a college football superhero.
The Archer debuted yesterday on a Twitter account (@Dri4Heisman) and will run on a weekly basis throughout the Golden Flashes’ season. It’s part of Kent State’s push to bring attention to the 5-foot-8, 175-pound Archer.
Last season, Archer rushed for 1,429 yards, scored 16 rushing touchdowns and averaged 9 yards per carry. He also had 39 receptions, four TD catches and returned three kickoffs for touchdowns.
Archer’s comic strip is being drawn by Chuck Ayers, a Kent State alum known for illustrating the Funky Winkerbean and Crankshaft cartoons. Ayers was approached by the school’s athletic department to assist in promoting Archer, and he was happy to help a fellow Golden Flash.
“The real attention being attracted to KSU is coming from Dri. He’s an amazing player and great fun to watch.” Ayers said. “The strips are just a little bit of a different way of telling his story. Combining his talents with the efforts of an old alumnus is pretty cool.”